social media sentiment
40% Of Mid‑City Campaigns Flounder With Wrong Hyper‑Local Politics
40% Of Mid-City Campaigns Flounder With Wrong Hyper-Local Politics Campaigns that ignore hyper-local sentiment miss up to 40% of voter engagement opportunities. By reading the neighborhood pulse early, teams can adjust canvassing on the fly and keep the race competitive. Hyper-Local Politics and Social Media Sentiment When I first mapped